Become an Underwriter

Get your message out, support KSVU!

KSVU offers local businesses and organizations the opportunity to support our station in exchange for on-air announcements that reach our listeners.

In public radio, this is known as "underwriting." When a business or organization decides to underwrite with us, they make a donation to support our station and in return, the station can choose to air announcements that acknowledge and identify the sponsors.

Underwriting opportunities are available to for-profit and non-profit organizations. In addition to underwriting, non-profit organizations can also sponsor public service announcements. To get started, contact our station manager, Catherine Thuline by phone (360) 416-7001 or email manager@ksvu.org.

Not interested in underwriting at this time, but still want to support KSVU? Visit SVC’s donation page, using the button below, to make a secure one-time donation.

 

Why be a KSVU Underwriter?

Underwriting is an alternative to advertising.
Identify your business as a supporter of KSVU, Upper Skagit’s community radio station. Underwriting puts you in touch with KSVU’s diverse, dynamic audience.

Cost-Effective Identification.
Underwriting acknowledgements are concise and gimmick-free, linking your business with a high-quality image of commercial-free radio in the community interest.

Support programming you enjoy.
Identify your business with a particular style of music or personality found only on KSVU.

Tax Benefits.
Underwriting is a tax-deductible, charitable contribution. 

 

Underwriting Guidelines

Please note that guidelines may vary depending on underwriters IRS tax status. Contact us for details.

Content
The goal of underwriting language is to convey the most effective connection between the client’s product, service or event and our listeners.

Length
Each underwriting announcement may be up to 20 seconds in length, including the introduction (“Support for KSVU comes from ...”).

Encouraged Content

  • Name, location/address.

  • What the underwriter does, which can include a value-neutral description of products(s) or service(s).

  • Historical information, such as the length of time the sponsor’s establishment has served the area.

  • Telephone number.

  • Website URL.

We cannot air the following…

  • Comparative, qualitative or overtly promotional language.

  • Calls to action.

  • Inducement to buy.

  • Price or value information.

  • Third party endorsements.

  • First person words which imply endorsement by the station/announcer.